Neiman Marcus
Enhanced digital shopping experiences for luxury retailer Neiman Marcus, driving engagement and conversions.
- JavaScript
- HTML
- CSS
Project Overview
As a Developer and Designer at Neiman Marcus, I enhanced digital shopping experiences. I specialized in creating interactive tools and optimized user journeys for the luxury retailer.
Key Projects:
- Interactive Product Configurators: Built modular configuration systems for luxury products, allowing customers to customize products in real-time and see the impact on price and features. This system reduced cart abandonment by 20%.
- High-Impact Landing Pages: Transformed design mocks into functional, fully responsive landing pages to support major marketing campaigns and drive targeted traffic and conversions.
- Targeted Digital Marketing Campaigns: Developed and implemented email campaigns and targeted marketing strategies to drive conversions and engagement.